Just a Head, by me (Chloe Langford). Currently showing at the Jam Factory. Photo by Hugh Langlands-Bell.
this is my piece Just a Head with Dom’s head in it. Effie Karageorgos took the photo with her phone. It is up at the Jam Factory until the end of August. On August 13th we’ll all be there, cooking kimchi pancakes for visitors. Also a choir-in-a-box will be singing.
“Looking for meaning in a gallery feels sort of like looking for your soulmate at Woolworths. In movies, people meet each at the corner store and fall into deep, consuming romances. In real life they use the self-serve checkout. Similarly, we often feel like art is meant to reveal great truths or contain important messages. But human communication has always been more mysteriously purposeless than that – we don’t send a postcard because we have Important News, we send it just to say Hi.”
I wrote that paragraph in relation to Katrina Simmons’s upcoming show at FELTspace, but it is very relevant to the work I’m making at the moment too.
What I propose to investigate is how art’ s failure to find a clear way of communicating might represent its value - can there be a pre-verbal or post-verbal way of understanding the world? I aim to encourage the deregulation of interpretation so that the audience’ s experience might be broader and more diverse. Wot if everyone could have fun with teh arts and there were different ways of talking about it and experiencing it? Instead of just being expected to understand it in the right way?
I hope to point to the valuable nature of art as a physical experience of meaning – in an increasingly digitalised world. Art is gud because it is IRL.
For uni, I have to write a ‘research proposal’, explaining what the ideas behind my work will be this year. Here are some parts of my research proposal that I have translated for human consumption.
The aim of my research project is to investigate the failure of the artist’ s intentions to culminate in the viewer’ s experience. How come artists have gud ideas, but people don’t reallygetthem?
The prevalence of semiotics as a discourse in much of 20th century philosophy taught us art is a text to be interpreted or decoded. This post-modern position sets us up to enter the gallery hungry for meaning and often, to leave disappointed. Some guys sed some stuff, now everyone is always trying to get art, and it feel like this stupid secret language.
It is my intention to magnify the value of the illogical and ambiguous in visual art. Art is weird, dat’s why it’s gud.